Fierro Ceramics is a company that specializes in ceramic kitchen wear.
History[]
The company was founded by Alex Fierro's grandfather, who immigrated from Mexico to the United States. He would make all his works by hand. However when his son inherited the company, he used machines to make their products as opposed to making them by hand. This selling out caused a rift to open between him and his father, and it affected the companies reputation.
Alex was expected to eventually take over the company although it's unlikely that Alex will inherit it due to her father's abuse and the company's poor reputation.
Magnus Chase and the Gods of Asgard[]
The Ship of the Dead[]
Alex mentions the company to Magnus Chase when the Big Banana stops in York.