Freya is the Norse Vanir goddess of love, beauty, gold, sorcery, war, and death. She is a part of the Vanir tribe, wife of her lost husband Odur, twin sister of Frey, mother of Blitzen, Hnoss, and Gersemi, the aunt of Magnus Chase, and the ruler of Folkvanger - one of two places where Norse warriors go after death (the other being Valhalla).
Magnus and Blitz first meet Freya, when they accidentally travel to her realm - Folkvanger. There, in the hall of Sessrumnir, they meet the goddess who is revealed to be Blitz's mother.
Freya is a bright and helpful woman, very loving towards her family. However, she can quickly change her demeanor and become very intimidating, to the point where Magnus had a mental image of her riding into battle alongside the Valkyries.
When Freya's nephew, Magnus, met her for the first time in The Sword of Summer, he thought of her as the most beautiful woman he had ever seen.
She looked to be twenty-years-old and surrounded by an aura of golden radiance that serves as the source of power for the entire Folkvanger. She had long blonde hair that fell across one shoulder in a single plait, sky-blue eyes, and a smile that made Magnus' entire body heat up and instilled in him an intense longing to keep that smile fixed on him, to the extent where he would do anything she asked - even if the expense was his own life.
Freya was also dressed in a way to emphasize her beauty and her love of jewelry: a white halter top that showed off her tanned shoulders and smooth midriff, and a knee-length skirt belted with a gold braid holding a sheathed knife and a ring of keys. Around her neck was a dazzling lacework collar of gold and gems (rubies and diamonds).
Her power is what lights up the entirety of her realm instead of a sun, implying some influence over light.
- Golden Tears: As the Goddess of Gold, Freya can cry with pure gold teardrops.
- Amokinesis: As the Goddess of Love, Freya has absolute control and divine authority over the emotions of love and desire.
- Mystiokinesis: As the Goddess of Sorcery, Freya has absolute control and divine authority over magic. In fact other then Odin, no Norse god comes anywhere near her level of power or control when it comes to magic.
- Necromancy: As the Goddess of Death, she has absolute control and divine authority over the dead.
- Ferrokinesis: As the Goddess of Gold, she most likely has control over it.
- Alf Seidr: Freya is an expert practitioner of Alf Seidr or Elf magic.
- Freya's Greco-Roman counterparts (in terms of attributes) are Aphrodite/Venus and Athena/Minerva.
- Her Egyptian equivalents are Sekhmet and Isis.
- Freyja is, along with Odin, one of the most powerful users of magic among the Norse gods.
- She is also similar to Hecate/Trivia as she is a goddess of sorcery and magic.
- Friday was named after either her or Frigg.
- Both Freya and Frey (as well as Frigg) are associated with the Fehu Rune.
- Several plants were named after Freyja, such as Freyja's tears and Freyja's hair (Polygala vulgaris).
- In the pre-Christian period, the Orion constellation was called either Frigg's distaff or Freyja's distaff (Swedish Frejerock).
- Place names in Norway and Sweden reflects devotion to the goddess, including the Norwegian place name Frøihov (originally *Freyjuhof, literally "Freyja's hof") and Swedish place names such as Frövi (from *Freyjuvé, literally "Freyja's vé").